Ecommerce/Shopping Cart Website Services in Pondicherry
How many of your website visitors are turning into customers? We will help make your ecommerce website your most effective selling tool.
- Our ecommerce design process helps increase conversion rates.
- We integrate your website with social media to help users engage with you online.
- Our ecommerce content management system gives you full control.
- We have solutions to fit every budget.
How to Build a Successful Ecommerce Website
Every page of your website should have a defined purpose. For example, your homepage should entice users to click through to your categories, or better yet, straight through to a product page. From there, your product page should answer any lingering doubts they might have and convince them to make a purchase. Your shopping cart page should simplify the checkout process and have something like a follow up email that reassures shoppers that the transaction was successful. Keep this in mind when planning out the various types of pages on your ecommerce website.
Find ways to make it very simple and enticing for customers to contact you, thus putting you directly in touch with them. If you don’t display your contact information visibly for your customers and they have to scour your site for contact information, it could lose you a sale. Outside of listing your location and phone number, you can also provide FAQs, product reviews or comments for users to read, as well as user-generated content like customer testimonials that highlight satisfied customers using your products.
Look for opportunities to bring users back to your website wherever possible. Most people shop online by visiting a number of different websites when searching for a particular product. Ideally, the more a visitor visits your website, the more likely they are to make a purchase. A great way to bring users back to your website is with timely emails that go out announcing the arrival of new products or seasonal sales. If a popular item is out of stock, you can also ask for users’ emails and notify them when that item is back in stock. By doing this, you are not only servicing their needs and showing that you care beyond selling them a product – you also have their contact information for future email campaigns.
Create a checkout process that makes it effortless for your visitors to purchase your products. It has been proven that the more cluttered and complicated an online checkout page becomes, the more likely a customer who was willing to make a purchase will just exit your site instead. As well as maintaining a simplified checkout process, work to make your customers easily aware of extra costs such as flat, expensive shipping rates that could hamper a potential sale. Finally, display trust symbols like VeriSign or McAfee badges proudly on your website, indicating that your checkout process has been verified and is secure in order to qualm any fears that potential customers could have when shopping online.
Make sure that your hosting plan is reliable and that it has the ability to handle any future needs your website might have. Your hosting plan should grow as your business and orders grow, and if it is lagging behind and delaying your shipping or curtailing your potential sales, upgrade immediately. Being skimpy on a hosting plan that is not suitable to handle the amount of orders coming in will affect your reputation in a negative way, leading to a decrease in sales.
Features of a Successful Ecommerce Website
When a visitor adds an item to your shopping cart, display your shopping cart on the page in a small window that dynamically populates with the product(s) the customer is adding. This way the user experience is smooth and the customer is assured that their goods have been added to the cart. Sometimes, visitors may add a number of items to their shopping cart without having the intention of actually completing their purchase. Rather than forcing your customers to make the black and white choice of deleting a product from the cart or buying it, allow them instead to save it for later.
Do not use a flat rate or a single rate for shipping. Different customers will want different shipping methods; some will want their products to arrive immediately and others are fine with paying less for slower shipping. Since the checkout process is a significant investment of time and effort, allow customers to calculate the shipping costs directly from their shopping carts before going through the checkout process.
Clicking the final “Submit Payment” button for many customers can be a stressful moment. Calm their nerves by not only displaying a payment confirmation page, but also sending an email confirming receipt of their payment. Provide your customers with tracking information once their order has shipped as well, so they can feel at ease through the final step of the transaction.
It is very important to provide all product information, including extensive details that you have on your products, in a clean, concise manner. If a customer cannot find all the product information they are looking for, they may feel too uncertain to complete their purchase. When products, sizes, or colors do happen to go out of stock, allow customers to sign-up to be notified when the product they were looking for is available. That way they are less likely to go to a competitor, and it shows that you care about serving their needs.
Some Technical Details
We use Magento eCommerce to power the online shops we build due to its seamless WordPress integration and user-friendly interface. We adhere to PCI compliance regarding security and facilitate other measures beyond PCI compliance. We are experienced and extremely comfortable integrating:
- Payment Gateways (we prefer Authorize.net)
- Variable sales tax
- Inventory and third-party tracking
- Product variations
- Pricing models
- Dynamic shipping and tracking via UPS, FedEx, or USPS