DIGITAL MARKETING TRAINING

Are you looking to stay up-to-date with the rapidly evolving world of digital marketing?



seo training in ponidcherry


Be the Digital Marketing Expert!

Learn the ins and outs of digital marketing – from key principles and applications to the value of integrated strategic approaches, along with the ability to implement marketing strategies across most facets of digital.

Designed with busy professionals in mind, this course provides the freedom to learn independently, but with full support. At the end of this training, you’ll immerse yourself into the digital marketing industry and explore theoretical and strategic approaches to digital marketing. The course provides practical activities and insights into the main digital channels including SEO, Social Media, PPC and Programmatic & RTB Display.

What will I learn?

Upon completion of this online course you’ll gain the skills to:

  • Understand which digital channels to use and how best to use them
  • Engage with your target audience and effectively communicate your offering
  • Develop and implement an effective Digital Marketing Strategy
  • Measure a digital campaign success using web and analytics data
  • Become a fully rounded digital marketer

Why should I take this course?

This training course is designed for marketers who are looking to enhance or consolidate their digital marketing knowledge and improve their career in online marketing. Whether you’re a brand manager looking to promote your brand more effectively online or a business owner wanting to compete in the digital age, this course will provide you with well-rounded, up-to-date knowledge and skills for your career.


Course Overview

Overview

  • Introduction to digital marketing
  • Website Planning and Designing
  • Search Engine Optimization
  • Introduction to Google Adwords
  • PPC Campaigns
  • Email Marketing
  • Social Media Marketing
  • Affiliate Marketing
  • Creating a Digital Marketing Strategy
Module 1: Strategy
  • Understand digital marketing strategies and their importance
  • Understand why customers make the choices they do
  • Explain the importance of data in a customer-centric organisation
Module 2: Planning Digital Assets
  • Learn about the different means of collecting and analysing data for market research
  • Ensure digital assets are engaging and user-friendly
Module 3: Capitalising on Digital Assets
  • Recognise the qualities of effective web design
  • Understand what mobile channels are available for marketers
  • Learn about the considerations involved with eCommerce
Module 4: Speaking to your audience of one
  • Write engaging copy suited to readers in a digital context and to search engines
  • Plan, research and implement an effective SEO strategy across text and other content
  • Explain why CRM is essential for any business
Module 5: Direct Marketing
  • Implement a content marketing strategy that engages and creates value for customers
  • Understand how successful online videos are produced
  • Structure and design an effective marketing email
  • Explain how mobile can tie in and enhance your direct marketing campaigns
Module 6: Social Media
  • Learn the best ways to engage with audiences on the main social media platforms
  • Create a social media strategy
Module 7: Online Advertising
  • Advertising on search engines and across the web using display advertising
  • Understand which business objectives can be met with online advertising
  • Learn about the various ad formats, payment models and ad types available
  • Create a best-practice ads to be displayed on the main social media platforms
Module 8: Optimization
  • Discover how to pick the right test for specific goals and purposes
  • Perform conversion optimisation step by step to improve marketing efforts
  • Understand the basics of how to approach Google Analytics and other analytics platforms

Eligibility

Technical: Basic knowledge of Internet, Email & Website Surfing
Academic: MBA or Graduate, should be very good in English

Course Duration

2 Months (25 hours theory + 14 hours practical)

Course Fee

Rs. 30,000/- for one time payment
Rs. 33,000/- in two installments

How this course work?

The course is completely entirely online on the Zoom Conference. The course involves:

  • 8 modules (1 per week)
  • 8 assignments (1 per week, mix of quizzes and written questions)
  • 1 research project (completed over the duration of the course)
  • 6 hours of study per week (including reading the course notes, further research and assignments)
  • The first week is dedicated to familiarising yourself with the online learning platform (virtual classroom) and meet the team that’ll support you during this upskilling process. Then in weeks 2-10, you’ll start delving into the learning modules.

FREQUENTLY ASKED QUESTIONS (FAQ)

What is Digital Marketing?

Digital marketing is a piece of a catch-all phrase to cover all the services we offer. There are likely all sorts of explanations, but in our particular case, it covers almost anything based online. This includes SEO, PPC, Analytics & Conversion Optimization, Content creation & marketing, Email marketing, Social media, Marketing automation.

How to enroll for the course/courses?

The candidates who want to enroll for the course/courses can visit our website at www.avento.in to download and fill up the course enrollment form of Avento Digital Academy. The applicant must fill-up the admission form and submit it in person at our office. Refer our website to get the office address.

What is the admission fee?

The academy offers three different courses, namely SEO course, PPC course and Digital Marketing Course with three different course fees. The course fee for SEO is 20,000 INR (or pay 22,000 INR in equal installments). The course fee for PPC is 20,000 INR (or pay 22,000 INR in 2 equal installments), and the course fee for Digital Marketing is 30,000 INR (or pay 33,000 INR in four equal payments)

How will you help me get a job after the course completion?

We have tied up with various companies in and around Pondicherry who want to hire smart, intelligent, and certified professionals in the fields of PPC, SEO, and Digital Marketing training. Also, students are made aware of the scopes of freelancing in this field. Overall one can expect all-round assistance to secure a job in that field.

How will I benefit from the course?

If you are a fresher, then pursuing our professional training course will increase your employability – so you should be job-ready as soon as you complete any of our courses. If you are a working professional, then it will add some extra feathers to your credibility. Professional certification will also help increase your capability to the employer and uplift the visibility as a professional. It will not only bring a new drive to your career but increase the avenues to reach your desired goal as well.

Will I be able to pass the online exams of Google & Microsoft? What are the pass marks?

Avento Digital Academy has certified and experienced trainers who will thoroughly guide the students to get prepared for the online exams of Google and Microsoft. Alongside the classroom assistance in forming the overall conception of the topics, the students will get the opportunity to appear for several online mock exams. The answers to these online assignments will be thoroughly discussed in the class as per the problem areas of each student. The trainers ensure that these online assignments will bring positive results.

The online exams of Google and Microsoft called AdWords Certification Exams and the Bing Ads Accredited Professional Exam, respectively. The AdWords exam has two parts called the Fundamental Exam, and the Advanced Exam and the qualifying marks are 85% and 80% respectively. The Microsoft exam, which is presently known as the Bing Ads Exam, has set the qualifying marks as 80%.

Do you provide any certification?

You can earn globally recognized certificates directly from Google and Microsoft with our digital marketing and PPC training courses. These certificates will prove your skills and latest knowledge to manage a PPC campaign effectively. We do not provide any certification for our SEO training course.

How qualified are the trainers of the institute?

All our trainers are Google & Microsoft certified professionals having 3+ years of real-life work experience. They have industry-standard knowledge and are aware of the latest practices in digital marketing. Moreover, they give personal attention to all the requirements of each student. Their positive involvement during the internship period is particularly worth mentioning.

What is the future of online marketing training?

In today’s age of the Internet and computers, having a website is a necessity for any business owner. With the emergence of E-commerce sites, online marketing has become popular than ever. Most of today’s buyers enjoy hassle-free online shopping than visiting the stores, which are not only time consuming but inconvenient too. Maintaining a website has almost become a requirement for any business owner. This idea is widespread in the western world, where even a professional like a carpenter or a plumber maintains an official website. In India, the concept is relatively new, but with time, people increasingly understand the importance of maintaining a website. Moreover, every website owner will intend to increase the website traffic for the successful running of their businesses. This can be only achieved in the following three ways.

  • Immediate results can be achieved by doing PPC, Affiliate Marketing, Email Marketing, Rich Media.
  • Branding of products and services can be achieved by Email Marketing, Rich Media.
  • Long term results can be achieved from SEO and Email Marketing.
  • Hence it can be stated without any doubt that the future of online or internet marketing is not only bright worldwide, but within the coming years, it will only become brighter.


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