GOOGLE ANALTYICS TRAINING

Improve Your Digital Data Analysis Skill
Be a Google Analytics Certified Professional



google analytics training in pondicherry


Be the Certified Analytics Expert!

Do you want to get the most out of Google Analytics? Learn how to measure and analyse your online data with our in-depth analytics training courses.

As a certified Google Analytics partner, we’ll help you improve your digital strategy and meet your online business goals.

Our Analytics courses are led by industry experts who will share the experience they have gained working directly on multiple client campaigns.

By the end of the day you’ll have gained valuable, practical skills essential for monitoring your online marketing performance and improving your website tracking.

What will I learn?

Upon completion of our Standard course you’ll walk away with the ability to:

    • Describe the capabilities and limitations of Google Analytics
    • Identify the benefits of Google Analytics for your business
    • Identify the main reports that will add value to your business
    • Manipulate the reports to extract data to answer business questions
    • Understand your audience and how they behave on your site
    • Configure your Google Analytics account following the best practises from Google
    • Implement advanced features such as User ID, Cross Domain Tracking and the Data Import
    • Create Custom Dimensions and Metrics for your reports, segments and remarketing lists
    • Audit any existing Google Analytics Account

Why should I take this course?

This course has been created to help analysts and technical marketers gain a deeper insight into the implementation of Google Analytics. This course will help you ensure the data accuracy of your Google Analytics set up through configuration in accordance with best practice. This is essential for the key business owners of GA or if you are interested in increasing your understanding of how Google Analytics works.


Course Overview

Module 1 (3 hours)

  • Introduction to web analytics in general, and Google Analytics in particular
  • How to Set up Google Analytics Account and integrate Analytics Script in your Website
  • How to Set up Google Analytics in CMS based websites – WordPress & Joomla
  • What do the metrics, dimensions and objectives mean and how to choose metrics
  • Understanding different properties and views
  • Linking with Google AdWords account and benefits
  • Linking with Google Webmaster account and benefits
  • User management
  • Applying filters & Exclusions
  • Setting up social analytics
  • Overview on audience reports, traffic sources reports, content reports

Module 2 (3 hours)

  • Navigating through Google Analytics Account – Google Analytics insights and understanding traffic acquisition
  • Finding best performing keywords using analytics data
  • Understanding different traffic sources/mediums
  • Understanding bounce rate, exit rate
  • How to reduce bounce rate
  • Understanding sales funnels, multi channel funnels (MCF)
  • Google Analytics Exam Mock Test

Module 3 (3 hours)

  • Understanding visitors’ behavior and traffic flow – In-page analysis
  • Understanding Goals / Conversions
  • How to set up a Goal
  • Advance campaign tracking using Google URL builder
  • Customizing Dashboard and Generating Customized Reports
  • Real Time traffic analysis
  • Google Analytics Exam Mock Test

Module 4 (3 hours)

  • Selective Video Demonstration
  • Last Minute Suggestions for the Online Exam
  • Google Analytics Online Exam

Eligibility

Technical: Basic knowledge of Internet, Email & Website Surfing
Academic: 10+2 or higher, should be proficient in English

Course Duration

1 Week

Course Fee

Rs. 8,000/- for one time payment



Lets Get Started
your project

We will help you to achieve your goals and to grow your business.

REQUEST A QUOTE

© 2019 All Rights Reserved. Avento | Digital Marketing