SEO TRAINING

Advance SEO Training in Pondicherry from the Industry Experts



seo training in ponidcherry


Be the Digital SEO Expert!

Learn what to look out for and the critical elements that contribute to SEO performance, as well as appreciate the pivotal role that content (and keywords) play. This course will cover what tools to use for auditing your site, and how to optimize all the elements for the best outcomes.

Designed with diligent specialists in mind, this program provides the choice to learn independently., but with full support. By the end of the course you’ll have the basic skills to improve your websites search engine rankings.

On this fully supported, 10-week SEO online training course delivered by our partners Red & Yellow, you’ll gain an understanding of how search engines work and what criteria they use for indexing and ranking content.

What will I learn in this training program?

Upon fulfillment of this online course, you’ll achieve the talents to:

  • Understand the complexities of SEO and how to achieve high rankings for your website
  • Know what is required for websites to maximise search engine visibility
  • Appreciate the importance of optimised content to ensure visibility
  • Be able to use the right metrics for measuring your SEO initiatives
  • Understand how SEO can help influence your customers’ buying cycle and purchase decisions

Why should I take this training?

Whether you’re a marketer or small business owner, if you want to increase organic traffic to your website or want to understand how to get your brand the best rankings on search engines, this course is for you.

Ever thought why Samsung, Apple, Mercedes or even old-school brands are resprtong to digital marketing? Because that is exactly where the money is! Brand-building is a painfully long exercise, but a well-executed SEO campaign is a shortcut to a brilliant brand image. You can give your oldest and strongest rivals a run for their money – all with right SEO Training in Pondicherry!


Training Overview

Module 1 (6 hours)

  • Introduction to SERP (Search Engine Results Page) – understanding search engine commands/operators (these advanced search techniques will help you find anything on internet quickly)
  • How does Search Engine works – crawler-based search engines, vertical search engines, Meta engines and directories
  • Understanding Google Ranking Algorithm
  • Understanding the keyword metrics
  • Google Keyword Planner Tool – keyword analysis guidelines, keywords segregation
  • Selecting Keywords – Primary, secondary and geo-specific keywords, understanding long tail and generic keywords
  • Understanding Keyword Stuffing Vs. Keyword Placement

Module 2 (9 hours) – On-page / Onsite SEO

  • Page title & Meta data optimisation
  • Social media Meta tag optimisation
  • Content optimisation – keyword density, weight, prominence and proximity
  • Link structure optimisation
  • Robots.txt setup/optimisation
  • XML sitemap setup/optimisation
  • SEO friendly redirect setup using .htaccess
  • Google Webmaster Tools
  • Google Analytics setup and management – analytics code integration, goal setup and traffic stats analysis
  • Introduction to Basic HTML and Dreamweaver Software
  • Introduction to FTP – uploading and downloading files using FTP software

Module 3 (3 hours) – Off-page / Offsite SEO

  • Introduction to PR, DA, PA
  • Directory submission guidelines & best practices
  • Article submission guidelines & best practices
  • Press Release distribution guidelines & best practices
  • B2B/Classified submissions & best practices
  • Guest Blogging
  • Contextual link building
  • Blog commenting / forum posting
  • Do’s and Don’ts of Link Building

Module 4 (3 hours) – Local Optimized SEO

  • Google Business Places Account setup, customization & verification
  • Business profile settings in local business listing/directories
  • Citations includingrand reputation through social media

Module 5 (3 hours) – Advanced SEO

  • Website Audit – comprehensive analysis techniques for SEO, introduction to analysis tools and software, detecting
  • Preparing SEO Proposal – executing SEO strategy for any site for the best achievable outcomes
  • Latest Google Algorithm Updates – Humming Bird, EMD, Panda and Penguin updates

Practical Training (12 hours)

  • Level 1 (3 hours): Hands-on experience on using Google Keyword Planner Tool
  • Level 2 (3 hours): Hands-on experience on Webpage modification, FTP usage, Dreamweaver software
  • Level 3 (3 hours): Setting up Google Webmaster Account and navigating through Google Webmaster Tool, navigating through Google Analytics and understanding traffic behavior
  • Level 4 (3 hours): Link Building for Live sites

Assessment of SEO Skills & Certification

Eligibility

Technical: Basic knowledge of Internet, Email & Website Surfing
Academic: 10+2 or higher, should be proficient in English

Training Duration

2 Months (25 hours theory + 14 hours practical)

Training Fee

Rs. 18,000/- for one time payment
Rs. 20,000/- in two installments

How this course work?

The course is completely entirely online on the Zoom Conference. The course involves:

  • 8 modules (1 per week)
  • 8 assignments (1 per week, mix of quizzes and written questions)
  • 1 research project (completed over the duration of the course)
  • 6 hours of study per week (including reading the course notes, further research and assignments)
  • The first week is dedicated to familiarising yourself with the online learning platform (virtual classroom) and meet the team that’ll support you during this upskilling process. Then in weeks 2-10, you’ll start delving into the learning modules.


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